Burger King is turning up the summer heat — and doing it with flavor, feedback, and fire-grilled flair. As part of its bold “You Rule” campaign, the burger giant is rolling out a brand-new “Whopper by You” program on July 15, empowering guests to help shape future Whopper creations.
And that’s not all…
To kick off this delicious new era, Burger King is dropping a limited-edition BBQ Brisket Whopper — a saucy, smoky, meaty masterpiece inspired directly by customer requests.
🔥 What Is “Whopper by You”?
Launched as a national initiative, “Whopper by You” invites BK fans to submit and vote on new Whopper combinations — a fresh take on their classic “Have It Your Way” slogan. The goal: give customers real influence over menu innovation and keep the Whopper brand exciting, customizable, and culturally relevant.
Burger King CMO Joel Yashinsky says:
“We’re excited to kick off the ‘Whopper by You’ platform with the BBQ Brisket Whopper, a flavor profile that our Guests requested… We are very excited to answer with an overwhelming ‘You Rule.’”
🥩 Limited-Time BBQ Brisket Whopper: What’s Inside?
Launching nationwide July 15, the BBQ Brisket Whopper features:
- Slow-cooked BBQ brisket
- Sweet & Golden BBQ sauce
- Crisp lettuce
- Sliced tomato & onion
- Creamy mayo
- American cheese
- Signature flame-grilled beef patty
- Served on a toasted sesame seed bun
Also available in Whopper Jr. size for the first time, the prices are:
| Size | Price |
|---|---|
| Regular | $7.99 |
| Whopper Jr. | $4.79 |
🍬 Also Returning July 15: Frozen Cotton Candy Cloud
Alongside the new brisket launch, BK is bringing back another fan favorite: the Frozen Cotton Candy Cloud. This brightly colored icy beverage previously wowed crowds with its unique blend of sweet flavor and vibrant visuals — just in time for summer cool-downs.
🔍 Franchise Insight: What It Means for Burger King Operators
This Whopper innovation wave isn’t just great for customers — it’s smart for franchisees. Here’s why:
✅ Menu Innovation Drives Traffic
Specialty burgers like the BBQ Brisket Whopper appeal to adventurous eaters and social media foodies, generating buzz and boosting sales without changing back-end operations.
✅ Customer Engagement = Loyalty
The “Whopper by You” program deepens emotional connections with guests. When people feel like their voice matters, they’re more likely to become regulars.
✅ Promotional Tie-Ins Boost Visibility
BK’s synergy with major films (like the recent “How to Train Your Dragon” promo) keeps it relevant with younger audiences — a huge plus for urban franchisees and family-market locations.
💼 Thinking About Owning a Burger King?
Burger King remains one of the top burger franchise brands globally, with:
- Over 19,000 locations worldwide
- Franchise models for both traditional restaurants and non-traditional formats
- Strong innovation pipeline (as shown in 2025’s brisket and flavor rollouts)
- Backed by Restaurant Brands International (RBI) — which also owns Popeyes and Tim Hortons
🚀 Final Thoughts from BurgerFranchiseMaster.com
Burger King’s 2025 summer moves prove the brand is not just keeping up — it’s pushing forward. From limited-time brisket blends to crowdsourced burger creations, the King is making franchisees proud.
If you’re considering a burger franchise with legacy, reach, and momentum, Burger King deserves a serious spot on your radar.