Fatburger, the legendary California-born fast-casual burger chain, is making a massive move — and this time, it’s aimed straight at the Sunshine State.
As of May 2025, there are 85 Fatburger locations across the United States, with a large chunk of those in California. But a bold new development deal is about to shift the center of gravity east — to Florida.
đź“Ť The Big News: 40 New Fatburger Locations in Florida
In a recently announced deal, FAT Brands (parent company of Fatburger) signed a 10-year development agreement with Whole Factor Inc., an existing franchisee, to open 40 new Fatburger restaurants across Florida by 2035.
This strategic expansion will include key Florida growth markets such as:
- Jacksonville
- Tampa
- Orlando
- South Florida
- The Panhandle and college towns
Currently, Florida only has two Fatburger restaurants — located in Riverview and Celebration. But that’s about to change in a big way.
🗣️ “Our Riverview and Celebration locations have exceeded expectations with an incredible fanbase,” said Taylor Wiederhorn, co-CEO and Chief Development Officer at FAT Brands. “Whole Factor is an excellent partner… their future growth will cement Fatburger as a key burger player in Florida.”
🍟 Why Florida, and Why Now?
Florida has a population of nearly 24 million, according to the 2024 census — and with its year-round warm weather, tourism hubs, and rapid suburban expansion, it’s a goldmine for fast-casual brands.
Key reasons Florida is ripe for Fatburger:
| Factor | Why It Matters |
|---|---|
| 🌴 High population growth | More potential burger lovers daily |
| 🏖️ Tourism economy | Ideal for recognizable, Instagram-worthy brands |
| 🛍️ Retail & strip mall availability | Plenty of real estate for drive-thru and dine-in units |
| 🍽️ Appetite for premium fast-casual | Competition is strong, but the demand is stronger |
🔥 About Fatburger
Founded in Los Angeles in 1952, Fatburger has carved out a loyal following for its:
- Cooked-to-order Angus beef burgers
- Thick-cut steak fries
- Crispy chicken sandwiches
- Decadent hand-scooped milkshakes
- Optional toppings like egg, chili, and even vegan Impossible patties
Its menu is known for being customizable, retro-inspired, and indulgently satisfying — a perfect fit for the vibrant, on-the-go lifestyle of Florida consumers.
đź’Ľ Franchise Opportunity Overview
While Whole Factor Inc. is handling the current Florida expansion, Fatburger is still available in other U.S. markets — especially for multi-unit operators looking to grow within the FAT Brands portfolio (which includes Johnny Rockets, Elevation Burger, Buffalo’s Cafe, and more).
đź’¸ Estimated Fatburger Franchise Investment:
| Item | Amount (USD) |
|---|---|
| Franchise Fee | $50,000 |
| Initial Investment Range | $350,000 – $900,000+ |
| Royalty Fee | 6% of gross sales |
| Ad Fund Contribution | 2% |
âś… Multi-unit and co-branded options available
âś… Drive-thru models increasingly popular
âś… Real estate & ops support from FAT Brands corporate
đź“Š Final Word from BurgerFranchiseMaster.com
Florida’s burger scene is about to get a whole lot fatter.
With a 40-unit rollout, strong leadership from Whole Factor Inc., and impressive performance from current locations, Fatburger is positioning itself as a long-term contender in one of the most competitive fast-casual states in the U.S.
If you’re watching the burger space for scalable franchise models with strong brand equity, Fatburger’s next chapter in Florida is one to watch. And if you’re in a neighboring state — or Florida itself — now might be the time to inquire about franchise availability in your city.