Make a Smarter Investment with These Key Insights
Buying a burger franchise is a big decision — and asking the right questions upfront can save you from costly mistakes later. At BurgerFranchiseMaster.com, we’ve helped hundreds of new franchisees evaluate opportunities wisely.
Whether you’re talking to a sales rep, reviewing the Franchise Disclosure Document (FDD), or preparing your pitch to investors, these 7 essential questions will help you make a confident, informed choice.
1. 🧾 What Are the Total Initial Costs — and What’s Included?
Don’t just ask about the franchise fee. Clarify the total investment including:
- Build-out and equipment
- Inventory
- Training and travel
- Opening marketing budget
- Working capital
💡 Ask: “Can you provide a full breakdown of startup costs?”
2. 📈 What’s the Average Revenue and Profit Margin?
A good franchisor will give you access to Item 19 in the FDD, which outlines historical sales data and profitability averages.
💡 Ask: “What’s the average gross revenue and net income per unit?”
3. 🧠 What Type of Training and Support Will I Receive?
You’re not just buying a brand — you’re buying a system. Find out how the franchisor supports you with:
- Pre-opening training
- Ongoing operations coaching
- Marketing resources
- Regional franchise reps
💡 Ask: “What kind of training and post-launch support do I get?”
4. 📍 How Are Territories Defined and Protected?
Territory rights vary widely. You’ll want to know:
- How close another franchisee can open
- Whether you have exclusive delivery zones
- What protection you have in digital marketplaces
💡 Ask: “Is my territory protected, and what does that include?”
5. 📦 What Supply Chain or Vendor Agreements Exist?
Understand where you’ll source your ingredients, packaging, and uniforms — and whether you’re locked into specific vendors.
💡 Ask: “Are vendor prices fixed or subject to markup?”
6. 👥 Can I Speak with Existing Franchisees?
The best way to gauge real-world success is by speaking with current or former franchisees.
💡 Ask: “Can I contact other franchisees to learn about their experience?”
Look for patterns — are franchisees happy? Profitable? Supported?
7. 🕰️ What’s the Typical Timeline from Signing to Opening?
Your timeline impacts your rent, staffing, marketing, and more. Know how long it will take to go from contract to fully operational.
💡 Ask: “What’s the average time to launch after signing the franchise agreement?”
✅ Bonus Tip: Don’t Be Afraid to Walk Away
If you’re getting vague answers or pressured to sign quickly, that’s a red flag. The right franchise should feel like a partnership, not just a transaction.
🤝 Need Expert Help Evaluating a Burger Franchise?
At BurgerFranchiseMaster.com, powered by Star Brands Consulting Group, we help you:
- Review franchise disclosure documents
- Compare brands and costs
- Understand red flags and hidden fees
- Choose the best match for your goals and market
📞 Book a Free Franchise Evaluation Call
📥 Download the 7-Question Franchise Checklist (PDF)