Fresh off the grill! Habit Burger & Grill has just fired up a second location in Folsom, California, and the buzz is building — again. Known for its award-winning Charburgers grilled over an open flame and handcrafted California-inspired flavors, The Habit is proving itself not only as a beloved regional brand but as a national franchise opportunity with serious heat.
So here’s the big question:
Is Habit Burger & Grill a franchise you can own?
Yes — and here’s why you should consider it.
🍔 What Is The Habit Burger & Grill?
Founded in Santa Barbara, California, in 1969, The Habit has grown from a single burger shack into a premium fast-casual restaurant chain with:
- 385+ locations across 14 U.S. states and several international markets
- Known for chargrilled burgers, marinated chicken, ahi tuna, and award-winning sides like Tempura Green Beans
- Owned by Yum! Brands (parent company of Taco Bell, KFC, and Pizza Hut)
🌎 Is It a Franchise? Yes.
The Habit Burger & Grill is franchise-ready and expanding across the U.S. and abroad. Its partnership with Yum! Brands has helped streamline franchise systems, operations, and site development — a key reason the chain is now targeting strategic growth markets like Texas, Florida, Nevada, and the Middle East.
💡 Why Franchise with The Habit?
Here’s what makes The Habit a top-tier burger franchise:
✅ Char-Grilled Differentiation
Unlike flat-top grill brands, Habit sears its patties over real open flames, adding signature smoky flavor that stands out.
✅ California-Inspired Menu
Beyond burgers: premium sandwiches, crisp salads, ahi tuna, and hand-spun shakes.
✅ Tech-Forward Operations
Modern stores include self-serve kiosks, mobile app ordering, drive-thru, and multi-platform delivery options.
✅ Award-Winning Products
- #1 Charburger – USA Today 10Best
- #1 Side Item (Tempura Green Beans) – USA Today
- #1 Grilled Chicken Sandwich – The Daily Meal
- America’s Favorite Chains – Newsweek
📍 New Folsom Location Adds Fuel to the Fire
The new Habit restaurant at 3290 E. Bidwell St., Folsom, CA opens Wednesday, July 16, 2025, offering dine-in, drive-thru, takeout, kiosk ordering, and delivery via:
- Grubhub
- DoorDash
- Uber Eats
- Postmates
Leading up to opening, Habit is running VIP Free Charburger events exclusively for its CharClub members — a proven loyalty program that helps boost community engagement and early customer adoption.
🧾 Franchise Investment Snapshot
| Category | Details |
|---|---|
| Initial Franchise Fee | $35,000–$45,000 |
| Total Investment Range | $1.3M – $1.6M+ |
| Royalty Fee | 5% of gross sales |
| Ad Fund Contribution | 3% of gross sales |
| Franchise Term | 20 years |
| Support Offered | Real estate, design, construction, training, marketing, and operations |
Source: The Habit Burger Franchise Disclosure Document (FDD)
👥 Ideal Franchise Partner
The Habit is seeking multi-unit franchise operators or well-capitalized investors with experience in foodservice, retail, or hospitality. Given its alignment with Yum! Brands, it’s an ideal opportunity for portfolio builders looking to diversify beyond tacos or chicken.
🔥 Final Thoughts from BurgerFranchiseMaster.com
Habit Burger & Grill continues to stand out in the premium burger segment, blending fast-casual flexibility with gourmet-caliber flavor. Its recent expansion into Folsom and the ongoing nationwide rollout signal a brand that’s not just trending — it’s built to last.
👉 Want to franchise The Habit Burger & Grill?
We’ll help you connect with their development team, prepare your business plan, and evaluate markets ready for flame-grilled success.