Bobby’s Burgers by Bobby Flay, the fast-casual premium burger brand co-founded by celebrity chef Bobby Flay, has officially announced its international debut. On August 26, 2025, the brand revealed a multi-year development agreement with Falcon Capital Group to open 65 locations across Canada.
This landmark deal not only marks Bobby’s Burgers’ Canadian debut but also transforms it into a global burger brand.
Strategic Partnership
Falcon Capital Group, a Canadian-owned company with expertise in brand development and retail franchising, will spearhead the rollout. The initiative will be led by Jim Gormley, a seasoned Canadian entrepreneur and franchise executive.
“Expanding into Canada and becoming an international brand is a major milestone,” said Flay. “The Falcon Capital Group brings proven expertise in brand development and retail franchising that makes them the ideal partners to bring our signature handcrafted burgers, fries and milkshakes to a new audience.”
The Rollout Plan
- Canadian Flagship: The first Canadian Bobby’s Burgers will open in downtown Toronto, serving as the brand’s flagship.
- Real Estate Tours: Falcon Capital is actively scouting sites in the Greater Toronto Area, targeting neighborhood and lifestyle centers in addition to prime flagship space.
- 65 Units Across Canada: The multi-year plan will expand coast-to-coast, offering Canadian entrepreneurs the chance to join a premium burger franchise backed by a global name.
Why This Expansion Matters
Bobby’s Burgers is built around Flay’s culinary philosophy: handcrafted, craveable, and approachable. Each menu item has been designed by Flay himself, creating a brand story rooted in chef-driven quality.
This Canadian development agreement builds on the brand’s growth trajectory:
- 9 locations currently open in the U.S.
- 12+ units already in development domestically
- Canada now serves as the first international market
According to Michael McGill, president of Bobby’s Burgers:
“Partnering with Falcon Capital Group is an exciting step. With Jim Gormley’s deep experience in the Canadian market, we’re confident that our unbeatable burger experience will thrive across the country.”
Key Lessons for Franchise Investors
| Strategy | Lesson |
|---|---|
| Celebrity-Driven Branding | A strong founder story (Bobby Flay) can elevate brand recognition quickly. |
| Strategic Partnerships | Choosing experienced local operators accelerates international success. |
| Flagship Launch Model | Opening in Toronto ensures maximum visibility for Canadian entry. |
| Premium Positioning | Chef-crafted menus differentiate Bobby’s Burgers from mass-market competitors. |
The Bottom Line
Bobby’s Burgers by Bobby Flay is positioning itself as a premium international burger franchise, blending celebrity branding with a scalable fast-casual model. Its expansion into Canada sets the stage for further global growth—and opens the door for Canadian entrepreneurs to be part of an emerging burger powerhouse.
How BurgerFranchiseMaster.com Helps You Seize Opportunities
At BurgerFranchiseMaster.com, powered by Star Brands Consulting Group, we analyze major moves like Bobby’s Burgers’ Canadian entry to help investors and entrepreneurs:
- Discover High-Potential Brands – from celebrity-driven concepts to global giants.
- Plan Market Entry – identifying the right territories and flagship opportunities.
- Build Franchise Strategies – financial planning, site selection, and operational support.
- Scale Internationally – guiding expansion into new markets with proven frameworks.
If you’re inspired by Bobby’s Burgers’ bold Canadian move, BurgerFranchiseMaster.com can help you navigate your own franchise growth journey.
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