
Background
In Victoria, Australia, several Subway franchisees have turned humble beginnings into impressive multi-unit operations. Among them:
- Mohammad Shamim began his Subway journey as a sandwich artist and now operates 70 restaurants, 47 of which are in Victoria alone.
- Kristie Rooney, with 18 years under her belt, manages six outlets across Melbourne and the Mornington Peninsula.
- Joshua Rice, a nine-year franchisee, runs three restaurants and credits Subway’s structured support for his success.
- Khushboo Batra, with two stores, praises the brand’s training, efficiency, and ongoing support.
- Brendan Bywaters, nearly two years into franchising, notably doubled his restaurant’s sales within a year.

The Challenges
- Transitioning from entry-level roles to full franchise ownership required mastering operations and business acumen.
- Rising to multi-unit management demanded scaling training, supply chain, staffing, and maintaining brand consistency.
- Overcoming hiring hurdles, especially in an industry challenged by staff retention and recruitment difficulties.
The Strategies for Growth
- Operational Mastery & Support:
Franchisees consistently cite Subway’s training, proven systems, and structured support as essential for scaling their operations across multiple locations. - Long-Term Commitment Builds Opportunity:
Several franchisees spent years on the ground—learning the business intimately before scaling up. Their dedication has translated into steadily growing portfolios. - Local Market Execution:
Whether serving suburban families or city commuters, each owner adapted to local preferences—and leveraged community connections—while delivering a consistent brand experience. - Improved Efficiency & Profitability:
By adhering closely to the brand’s operational model, franchisees like Batra and Bywaters elevated efficiency, translating into improved earnings and operational momentum.
Results & Impact

- Mohammad Shamim’s portfolio now spans 70 Subway locations—an extraordinary leap from his start at the sandwich counter.
- Several others, like Kristie, Joshua, Khushboo, and Brendan, have scaled multiple units, demonstrating that dedication and execution can significantly elevate success.
- These franchisees also highlight how strong training, brand systems, and local market understanding propel growth, even amidst staffing challenges.
Key Lessons for Aspiring Franchisees
Strategy | Takeaway |
---|---|
Deep Brand Training | Long-term success is built on trusted systems and consistent operations. |
Start Within, Expand Gradually | Learning the business inside-out fosters competence and confidence for multi-unit growth. |
Localize with Consistency | Adapt to community needs while maintaining brand standards. |
Utilize Brand Infrastructure | Ongoing support and efficiency drive profitability—even under pressure. |
Why This Matters
These real stories from Subway’s franchisees in Victoria showcase how steady progression, operational discipline, and leveraging brand support can transform a frontline role into multi-unit franchise ownership. They stand as compelling examples for anyone looking to replicate similar success in the burger or sandwich franchise arena.
How BurgerFranchiseMaster.com Can Guide You
At BurgerFranchiseMaster.com, powered by Star Brands Consulting Group, we turn inspiring success stories like these into actionable blueprints for future franchisees by providing:
- Franchise Discovery & Matchmaking – helping you find the right burger or QSR brands aligned with your ambitions.
- Multi-Unit Growth Strategies – planning pathways for scalable, sustainable expansion.
- Operational Excellence Coaching – ensuring you deliver consistent quality and service.
- Local Market Entry Support – tailoring strategies for efficiency and community engagement.
Ready to build your own multi-unit empire? Let BurgerFranchiseMaster.com help you craft your success story.
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