PLNT Burger, the fast-growing vegan burger chain co-founded by celebrity chef Spike Mendelsohn, is entering an aggressive expansion phase after closing a fresh $3.8 million Series A investment round. With over $12 million in total outside investment, the brand is positioning itself as a transformative player in the $772 billion fast food industry.

Founded in 2019 inside a Whole Foods Market in Silver Spring, Maryland, PLNT Burger has grown to 13 locations, including two standalone stores and multiple in-store units inside Whole Foods. The newest location, in Brookline, Massachusetts, opened on Wednesday, marking another milestone in the brand’s Northeast U.S. footprint.

Whole Foods Partnership & New Store Plans

With the new capital, the company plans to launch either one new standalone restaurant or up to ten additional in-store stands within Whole Foods. According to CEO Chris Treolar, the Whole Foods partnership is a natural fit:

“Whole Foods is such a great partner for us because we share a lot of customer similarities, so the synergy there, I think, is huge.”

Equity Crowdfunding Opens the Door for Everyday Investors

In addition to traditional investment, PLNT Burger has launched a crowdfunding campaign on StartEngine, allowing fans and customers to invest in the brand with as little as $299.20. This follows a rising trend in consumer-based funding, similar to local Maryland businesses like Bump ‘n Grind and Silver Branch Brewing.

The chain reported $11.2 million in sales in 2023, and all operating locations are profitable year-to-date through September 2024. This marks a major milestone for a plant-based brand in a traditionally meat-heavy industry.

“PLNT Burger is working to transform the fast food industry with delicious, sustainable fast food,” the company noted on its StartEngine pitch. “We believe we’re proving that sustainability and profitability can go hand-in-hand.”

Why PLNT Burger Matters to Burger Franchise Investors

While PLNT Burger is not currently franchising, its rapid growth, Whole Foods integration model, and consumer funding strategy make it a brand to watch — especially for investors or operators seeking future plant-based franchise opportunities.

At BurgerFranchiseMaster.com, we believe concepts like PLNT Burger signal where the industry is heading:

• Health-conscious and eco-friendly menu innovation
• Strategic retail partnerships
• Scalable in-store models with strong brand synergy

As the brand continues to expand, it may eventually develop a franchising strategy — and early awareness could give prospective operators an edge.