Tag: burger franchise operations
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Background Though best known for soft-serve and Blizzards, Dairy Queen (DQ) has long been a contender in the burger market with its “Grill & Chill” format. One standout example of franchisee success is Troy and Kim Manske, who began their Dairy Queen journey in the Midwest in the early 2000s. Starting with just one location,…
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Background In 2012, Robin and Johnathan Harrington, a husband-and-wife team from Texas, decided to invest in Mooyah Burgers, Fries & Shakes, an emerging better-burger franchise founded in 2007. They saw an opportunity to bring a premium, customizable burger experience to their local community while benefiting from the support of a growing franchise system. The Challenges…
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From Food Cart to Global Burger Brand Shake Shack began in 2001 as a simple hot dog cart in New York City’s Madison Square Park. Within just a few years, its fresh approach to burgers, shakes, and community-driven hospitality captured massive public attention. By 2004, the brand opened its first permanent kiosk in the park,…
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From Humble Beginnings to a Global Phenomenon The story of Five Guys Burgers and Fries begins in 1986, when Jerry and Janie Murrell opened their first modest burger shop in Arlington, Virginia. The concept was simple: fresh, hand-formed burgers made from quality beef, paired with fries cooked in pure peanut oil. Customers could customize their…
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In the competitive world of burgers, growth is not just about opening more stores—it’s about maximizing the potential of every location while expanding strategically. Whether you operate a single-unit burger franchise or oversee multiple outlets, implementing the right growth strategies ensures long-term profitability and market dominance. At BurgerFranchiseMaster.com, powered by Star Brands Consulting Group, we…