Tag: burger franchise turnaround


  • Heartland Food Corporation entered the Burger King system by acquiring distressed franchise units. In December 2003, led by franchisee Al Cabrera and partners, Heartland purchased 130 former AmeriKing locations across the Midwest at a significant discount. These locations were in disrepair and lacked consistent performance.Through renovation and rebranding, Heartland emerged as one of Burger King’s…